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Branding Guidelines

Make-A-Wish® Graphic/Promotion Standards

Please remember that all documents which are produced by your organization with the Make-A-Wish
logo or name 
must be approved by the Make-A-Wish staff prior to printing.

Please be sure to indicate to the donor on all event pieces to whom the funds are going to. 

The sentence below must appear on all event pieces at least once anywhere on the document:

“benefiting Make-A-Wish® Northeastern California and Northern Nevada”

You may, in addition, want to include one of the following:

  • To support the local chapter of Make-A-Wish®
  • To support Make-A-Wish® Northeastern California and Northern Nevada
  • Please be sure to indicate to the donor on all event pieces what percentage will be given 
    to Make-A-Wish as well as the fair market value of services or products to your participants.  

“__% of the net proceeds will benefit Make-A-Wish Northeastern  California and
Northern Nevada.”

You may, in addition, want to include one of the following:

  • ___% of the designated funds received from the____ (i.e.; raffles, mulligan, etc..) will
    benefit Make-A-Wish
    ® Northeastern California and Northern Nevada.
  • Please be sure that all event pieces include the following sentence:
“For additional information on Make-A-Wish, please visit necannv.wish.org”


Make-A-Wish believes that a brand represents everything consumers experience and conclude,
everything the world believes, about a company, a product, or even a person. Please use the
following set of guidelines to ensure our brand is being properly represented.

Do NOT alter the logo shape, size, color, etc… Logo color choices are PMS Blue 293, black, or 
white reversed out of black.

The Make-A-Wish Northeastern California and Northern Nevada logo:

rev blue logowhite logo

blue logo     black logo

Do NOT alter the logos shape, size, color, etc… Logo color choices are PMS Blue 293, black, or 
white reversed out of black.





MEDIA AND COMMUNICATIONS CONTACT

Michele Flynn
Senior Director of Communications & Outreach
2800 Club Center Drive
Sacramento, CA  95835

Direct: 916.692.3927 
Fax: 916.515.0649 
Email: zsylaa@arpnaai.jvfu.bet

Make-A-Wish® Northeastern California and Northern Nevada
2800 Club Center Drive
Sacramento, CA 95835
(916) 437-0206

Make-A-Wish® Northeastern California and Northern Nevada, Northern Nevada Office
1 East Liberty Ave.
Suite 600
Reno, NV 89501
(775) 826-8008